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Revamp Your House Selling Strategy

by Bonnee Proo 01/01/2019

If your home has lingered on the real estate market for many months, there is no need to worry. Revisit your home selling strategy, and you can find innovative ways to promote your house to the right groups of buyers.

Now, let's take a look at three tips to help you revamp your home selling strategy.

1. Consider the Homebuyer's Perspective

One of the reasons why your house might have failed to generate interest from homebuyers is you have not effectively accounted for the buyer's perspective. Fortunately, now is a great time to take a fresh approach to highlight your home to dozens of prospective buyers.

Think about why you bought your house in the first place. Then, you may be better equipped than ever before to prioritize home upgrades and ensure your residence matches or exceeds buyers' expectations.

Furthermore, it may be beneficial to cut down on clutter inside your house. Because if you have a clutter-free home, you can make it easy for buyers to envision what life may be like if they purchase your residence.

2. Assess Your House Listing

A home listing is important, particularly for a seller who wants to stir up significant interest from buyers. If at first your home listing misses the mark with buyers, you can always revise it as needed.

Ensure all of the information included in your home listing is accurate and up to date. That way, you can help buyers make an informed decision about your residence.

In addition, include high-resolution photographs in your home listing. With top-notch photographs incorporated into your home listing, homebuyers can view each room of your house at their convenience. Plus, these photographs may help you differentiate your residence from other available houses.

3. Reinvent Your Home's Curb Appeal

Curb appeal can make a world of difference in any housing market, at any time. If you enhance your house's curb appeal, you may be able to move one step closer to selling your house.

Trim the hedges, mow the lawn and perform other home exterior improvements as soon as possible. Also, if you need assistance with home exterior upgrades, you can always reach out to landscapers and other home improvement professionals for support.

Hiring a great real estate agent may help you streamline the home selling journey too. In fact, a real estate agent who understands the ins and outs of the housing market can offer lots of guidance as you sell your home.

A great real estate agent will set up home showings and open house events, negotiate with a buyer's agent on your behalf and help you prepare for a home closing. And if you ever have concerns or questions along the home selling journey, a real estate agent is available to respond to them.

Accelerate the home selling journey – use the aforementioned tips, and you can rework your home selling strategy and boost the likelihood of a fast, profitable home sale.

About the Author

Author
Bonnee Proo
A Penn State undergrad with an MBA from University of Redlands, I specialize in the sale of new and existing homes in San Diego County. Licensed for 12 years in the Real Estate and Mortgage Banking industries, I have a strong background in Mortgage Banking and Investment property. Prior to real estate. I spent 18 years as a Corporate Accountant specializing in Healthcare and Biotechnology. I’ve always been a "numbers person.” However, my joy comes from working with and helping people make well-versed decisions with sometimes the largest investment they will ever make in their life…their home.


Leveraging my experience over the years, I am known for outstanding client service, available 7 days per week or whenever called upon to assist, execute, negotiate, guide or encourage. I strongly believe it is my duty to not only represent my clients to the best of my ability, but also to educate them throughout every step of the home buying (or selling) process, arming them with topnotch information and market insight so that they are able to make the best decisions possible. I am honest and trustworthy. I wholeheartedly believe that commitments are made to be kept. Also, I am extremely hardworking and knowledgeable about the real estate/mortgage industries and I have an EXCELLENT team of affiliates (lender, escrow, title, inspectors, etc.) with whom I work that are just as hardworking and knowledgeable in their respective lines of work, and always ready to assist.


During my spare time, you will either find me swing dancing or swinging a golf club. I also enjoy walking/hiking or spending time at the gym always working on trying to stay healthy; socializing with friends; and spending quality family time with husband, Phillip and my sassy, little fur-baby, Sadi.


 


AFFILIATIONS


National Association of Realtors (NAR)


California Association of Realtors (CAR)


Pacific Southwest Association of Realtors (PSAR)


Senior Real Estate Specialist (SRES)


San Diego Regional Chamber of Commerce (Ambassador)


East County Chamber of Commerce (Ambassador)


University of Redlands (Alumni Board)


Meals on Wheels (Volunteer)